The intelligence layer between your brand and India's supply chain.
Who represents your interests inside the Indian supply chain?
Most companies pitching sourcing capability out of India will tell you about their factories, their products and their prices. Every buyer we have ever worked with — department stores, D2C brands, private-label retailers — already has hundreds of vendors saying exactly that.
Aarna Roots is a new-generation international sourcing company built on decades of collective buying-house experience — a team that has sat on both sides of the negotiating table.
Explore Our Capabilities →
One accountable interface, end to end.
Every stage sits with a named owner and is visible through live dashboards — the reason buyers describe us as a buying office rather than an agent.
A broad-spectrum lifestyle sourcing partner.
Apparel
Womenswear, menswear, kidswear, activewear, denim and sustainable lines.
Home & Lifestyle
Home textiles, decorative accessories, handcrafted artisan products.
Fashion Accessories
Bags, footwear, fashion jewellery, travel and gifting accessories.
Experience that knows what can go wrong.
- Buying-house expertise, not just export capability
- Senior oversight on every active order
- Curated, certified multi-category supplier ecosystem
- Buyer-side commercial discipline on every cost sheet
- Compliance-led sourcing by default
- Live, transparent buyer reporting
Senior industry veterans, built into the org chart.
Aarna Roots is built around senior industry veterans with 30+ years of diverse experience across international buying, quality, production and logistics — supported by a working team that executes day to day.
Meet the Composition →We're not just sourcing product. We're building the tools sourcing will run on.
The Diagnostic, the Resources Vault, and Ask Aarna aren't one-off features — they're the first outputs of a team that can build real technology, not just talk about wanting to. See what's live, and what's next.
See What We're Building →